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Cookie Policy

Last Updated: 5th June 2019


A "cookie" is an element of data that a website can send to your browser which may then be stored on your system. We use cookies to gather information about the visitors to our websites (as they enable us to improve our websites and deliver a better and more personalised service). We do not associate the information in a website visitor’s cookie with any other information about that visitor.

The cookies we use on our websites, where you have accepted their use, are:

Cookie Name 

Function 

ARPT 

Ensures that the user stays on the same server throughout their visit, ensuring consistent functionality throughout a visit. This cookie is destroyed at the end of the user’s visit 

JSESSIONID 

Ensures that the user’s session is maintained and works in conjunction with ARRPT to ensure consistent functionality throughout a visit. This cookie is destroyed at the end of the user’s visit 

sifrFetch 

Allows use of flash to improve display of text (if the user's browser supports it). This cookie is destroyed at the end of the user’s visit 

user_countrycode
lounge_user_countrycode
user_lang_pref

These three cookies allow us to keep track of the users' geographic location and language preferences in order to display them relevant targeted and localised content as applicable. 

user_campaign
user_creative
user_placement
internal_user_campaign
internal_user_creative
internal_user_placement

These cookies allow us to identify which of our marketing campaigns or internal promotions a user has been directed from/measure the effectiveness of campaigns/promotions. 

user_id
lounge_user_id

These cookies allow us to identify the user and customise their experience. They also allow us to pre-populate fields in tables with your data, assisting with form entry. 

In addition, the following are the third party cookies in use, where you have accepted their use (which are each subject to their own privacy and cookie policies): 

Third Party Cookie

Function

DoubleClick Advertising 

Allows us to monitor (using non-personally identifiable data) the number and type of relevant searches made for it on Google. Privacy policy available at www.google.com/intl/en/privacy/ads/

Facebook Custom Audience

Allows West Coast Railways to create an audience using data held by Facebook to deliver interest-based advertising www.google.com/intl/en/privacy/ads/

Facebook Like Button

Allows users to choose to show our websites on their Facebook site. Privacy policy available at https://www.facebook.com/policy.php

Google Adwords

Google Adwords collects anonymous information on users of the Site through to conversion to enable tracking of marketing. The technologies utilized allow Adwords to collect this information entirely anonymously. Privacy policy can be found here : http://www.google.com/intl/en/policies/privacy/ You can opt-out of Google's use of cookies by visiting the Ads Preferences Manager, or through the Network Advertising Initiative opt-out page.

Google Analytics

Monitors usage of site (using non-personally identifiable data). Privacy policy available at www.google.com/intl/en/analytics/privacyoverview.html You can opt-out of Google's use of cookies by visiting the Ads Preferences Manager, or through the Network Advertising Initiative opt-out page.

Google Dynamic Remarketing

West Coast Railways are using 'Remarketing' to advertise online. This means that third-party vendors, including Google, will show ads on sites across the Internet. Google will use cookies to serve ads based on past visits to this website. Privacy policy can be found here : http://www.google.com/intl/en/policies/privacy/

You can opt-out of Google's use of cookies by visiting the Ads Preferences Manager, or through the Network Advertising Initiative opt-out page.

Google +1 Button

Allows users to choose to show our websites on their Google + account. Privacy policy available at www.google.com/intl/en/+/policy/+1button.html

 

 

Twitter Advertising

Allows interest-based advertising. Privacy policy https://twitter.com/privacy

We do not control the use of such third party technology and we are not responsible for any actions or policies of such third parties. When you access our websites you will receive a clear notice advising you that the website you are visiting intends to use cookies and that:

i. by continuing to use the website you consent to their use; or
ii. you must click an "I accept" box in order for cookies to be placed.

Unless you have adjusted your browser setting so that it will refuse cookies from our websites, our system will issue cookies. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking "help" on your browser's menu or by visiting www.allaboutcookies.org. Please note, however, that without cookies you may not be able to take full advantage of all our websites features.

10. Updates to our Cookie Policy

This Cookie Policy may be updated periodically and without prior notice to you to reflect changes in our processing of your information and on-line practices. We will post a prominent notice on the West Coast Railways website to notify you of any significant changes to our Cookie Policy and indicate at the top of the Cookie Policy when it was most recently updated.

11. How to contact us

If you have any questions or comments about the use of cookies, if you would like us to update information we have about you or your preferences, or to exercise your rights of access, rectification, blocking, or deletion, or to object to the processing of your information, please contact us by email at privacy@westcoastrailways.net. You can also write to us at:

Central Marketing
West Coast Railways Limited
7 Westfield Road
Wakefield
West Yorkshire
WF1 3RB

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